In-Store Brand Signage: Understanding the principles of signage value engineering

Posted on May 23, 2016

Instinctively, every retailer knows the value that in-store brand signage brings to their business. But what of their actual costs in dollars and cents? Signage value engineering is the discipline of evaluating—from both a technical and business perspective—the optimum approach to transitioning signage from an old brand identity to a new one. The key? Minimizing costs while maximizing function and brand impact. Because manufacturing ...

Read More

Value of Good Signage

Six tips for how to make the most of your signage opportunities What value can signage add to a business? To find out, the non-profit Signage Foundation commissioned a scientific study through the University of San Diego. It focused on signs at a large fast food chain, a national home décor retailer and auto dealers—all located within a major metropolitan city. Among the study’s findings? The addition of just one new building sign, pole ...

Read More


To academics, wayfinding is defined as the information systems (i.e., signage) that guide people through a physical environment and enhance their understanding of the space. It’s considered particularly important in complex “built” environments such as urban centers and transportation facilities as well as healthcare and educational campuses, not to mention shopping malls, office centers and stadiums. More practically, wayfinding ...

Read More


You need a Sign Consultation Should you conduct regular reviews or audits of signage at your store? Yes, and for many great reasons: 78% of customers have chosen to enter a store based only on it signage. 68% of shoppers have specifically bought an item due to signage. Studies show that signage attractiveness directly correlates to how much time a visitor spends engaged with the subject of the signage! And conversely:  40% ...

Read More


Unique Lighted Signs – Think Outside the Box

Posted on December 11, 2015

Lighted & Illuminated Signs typically come in two varieties. Lightboxes and Neon. Neon can be a great, vibrant eye catcher, but it's definitely not appropriate for every business. Meanwhile, the conventional plastic rectangle lightbox is tried, true, visible, affordable, and effective at catching eyes and making an impression. It can also be incredibly boring and predictable. If you’re thinking of a new installation for lighted ...

Read More

Lighted Signage Infographic

The Sporting Spectacle of Event Signage (at the ESPYs)

Posted on November 18, 2015

Many of the biggest stars in sports and entertainment gathered in Los Angeles at the Microsoft Theater to celebrate the biggest sports stories of the year at the 2015 ESPYS on Wednesday, July 15. Also putting in a stellar performance were trade show and event materials created by Image360! Who Was There - The ESPYs Us Magazine reports on the dozens of high-powered celebrities that were in attendance at this year's ESPY's. Each makes their ...

Read More

Event Signage Hotel ESPYs

Making your World Speak – Experiential Graphics

Posted on October 16, 2015

Walk into any grocery store today and you'll encounter a swath of Environmental Graphics. These signs and images are designed to fit within the environment they are displayed in organically - to make sense in the environment, to direct your travel around it, and to look very intentionally placed. Signage systems clearly denote where to find the deli, the seafood, and the laundry detergent - but there's a modern trend towards making these signs ...

Read More

Experience Branded Graphic Design

Auto-Shop 101 – Vehicle Graphics

Posted on September 22, 2015

No, you don't have to get greasy and change three spark plugs and an air filter to pass Image360's Auto-Shop class. Just read through our incredibly fun and helpful whitepaper - Vehicle Graphics 101! But since you're here, lets take a few moments to talk about the history of vehicle graphic advertising, and where it's headed next. The best way to get your business rolling is to put it on wheels. Image360 has the expertise and experience to make ...

Read More


Backtrack 20 years, and a Sign in a Business' Window is just that - a sign in their window.  Maybe scrawled on a hunk of cardboard, or hand painted directly on the glass. Perhaps rubbed on with garishly colored shoe-polish that leaves an oily film. Any way you slice it, window signs have been around for a long time, but have all had their issues. Signs printed on paper or board and then hung on the window seem somewhat cheap, and ...

Read More


No wrong place for Wooden Signage

Posted on June 26, 2015

You wouldn't put neon letters up above your garage door - just the same as you wouldn't put a coroplast rectangle printed with your company's name out front of your world headquarters. Certain locations require certain types of signs, from low key to highly visible and everything in between. However, there's one type of signage that is always a good choice - beautiful routed wooden signs. Wooden signs can be made in almost any size, cut to any ...

Read More


Branding Confidence- CyberCore Tech

Posted on May 26, 2015

Branding is an essential part of any business, from the largest multi-national to the smallest roadside stand. When a potential client sees your logo, it is essential that it sticks with them. When they see something in your company's color scheme,  there's a potential for free advertising not to be missed. Image360 has the experts and equipment to handle any branding campaign. So when CyberCore Technologies approached Image360 to do some ...

Read More


A wall of yarn isn't exactly what you would probably have in mind when someone mentions durable, eye-catching, clear signage. It's probably also not what comes to mind for the latest in modern technology, either. And yet, that's just what designers in Japan appear to have created with their "Wall Stitch Project", an art gallery full of signage and art that appears to have been stitched or embroidered right into the walls - but is in fact 3D ...

Read More


"Say, that's a nice sign you've got for your business, there. I like that you can change what it says without replacing it - Did you pick it out? Oh, the signage professionals at Image360 Signs & Graphics did? You know, they say geniuses pick green." All kidding aside, there are a thousand ways that the signage industry is leading the way in green, environmentally friendly advertising. Learn about a few of the ways that Image360 is at the ...

Read More


When businesses lined storefronts in gentrified downtown districts, every shop had an awning. There was no pylon on which to place a lighted sign, or an open area of ground to build a monument sign - so a little piece of vinyl or aluminum over the sidewalk was the best way to get the attention of passerbys in the street. Today, whether your business is located on a street corner or in a shopping mall, the opportunities presented by a quality ...

Read More


Top Retail Pop-up Stores

Posted on October 20, 2014

You’ll find one in just about every town around this time of year. They’ll be packed with parents and excited children looking for the perfect trick-or-treat costume. The tent-stores in your shopping mall's parking lot, or gathered in miniature boom-towns along freeway exits. You’ll also find them in the form of calendar kiosks in shopping malls. Large corporations like Target, Gucci and Louis Vuitton are even getting in on the trend to ...

Read More


Sports 10 Greatest Moments – Sports Signage

Posted on September 17, 2014

We love sports - the action, the excitement, the nerves as that tying run comes to the plate - tens of thousands of fans all focused on the same thing at the same time - not to mention those millions watching on TV. Oh, and did we mention the sports signage opportunities? Oh, the impressions! Trying to choose the top 10 moments in sports history is a daunting task. It’s like trying to determine which food pairs best with bacon. In case ...

Read More


Fall Tradeshow & Expo Preview

Posted on August 19, 2014

As summer begins to draw to a close, we’re looking forward to a lot of cooler weather favorites. We’re anxiously anticipating the beautiful kaleidoscope of autumn colors and the sounds of family around a Thanksgiving table. We can’t wait to slip into our cable-knit sweaters and sip on a pumpkin-spice latte. But one of the things that we most enjoy about the fall is checking out the variety of tradeshows & expos that cater to our ...

Read More


There are many great mysteries in life. Why was Stonehenge erected? Who was Jack the Ripper? What is our worldly purpose? These questions have been perplexing experts and layman for countless years, but these are not the most difficult questions to answer. That distinction goes to a question that is likely as old as time itself—what do you want to eat? Owners know, without good Restaurant Signage, their big-money items won't ever ...

Read More


In the commercial printing world, nothing beats a flatbed printer. Sure, there is always a need for the tried-and-true roll-to-roll, offset and screen printing methods, but many of the large-scale visual projects that most clients encounter have been completed on a flatbed printer. Because this printing method is so versatile, providing the ability to print on almost anything, for any business that wants marketing and advertising materials that ...

Read More


This is the time of year that resorts, hotels and other tourist destinations around the world are preparing their facilities for the influx of summertime travelers. But with so many destinations available to the modern day nomad, how can tourist destinations set themselves apart from their competitors? Carving out a name for your destination as the go-to place when there are so many options can be a difficult prospect. One thing is for sure ...

Read More


Amusement parks are one of those things that childhood memories are built upon. They simultaneously have the ability to terrify and cause extreme joy. And with the wealth of whimsical and exciting options to choose from, there is something for the kids, as well as the kid at heart. Here are a few of our favorite U.S. amusement parks, from waterparks and animal sanctuaries to indoor and outdoor theme parks that are sure to thrill, as long as you ...

Read More


With primary elections on the horizon, campaign signs are literally all over the place. One right after another, signs on top of signs, overwhelmingly huge and embarrassingly small, well thought out or poorly executed, these signs have taken over the local landscape. And because they are cheap to produce and simple to erect, they are the go-to promotional choice for the advertising-savvy candidate. Just because these signs are relatively ...

Read More


In the immortal words of aging shock rocker Alice Cooper, “School’s out for summer.” Unfortunately for many school-age children, and a lot of teachers for that matter, the second line decreeing that, “School’s out forever,” is merely a happy thought to celebrate the beginning of summer vacation. The reality of the matters is that, in a couple short months, school will be back in session and students will be making their way back to ...

Read More


Best NeoCon Interior Design Winners

Posted on June 6, 2014

NeoCon is North America’s largest design exposition and conference for commercial interiors, annually attended by over 40,000 architecture and interior design professionals. With over three days of non-stop resources, energy and ideas, NeoCon is one of the most important design industry events of the year. And as the 2014 NeoCon exposition is quickly approaching, we wanted to take a closer look at some of the best designs from the 2013 ...

Read More


Stumped for Sign Ideas?

Posted on June 2, 2014

Anyone that works in some type of artistic medium knows that inspiration can sometimes be hard to come by. Often known as writer's block, or simply burnout, it’s a fairly common stumbling block for designers, writers, painters, musicians and many other creative professionals. The world of signs and graphics is no different. Sometimes, you know you need something for a space, but you just don't know what. Wouldn’t it be nice to have ...

Read More


Plastic Signs, Your Marketing BFF

Posted on May 27, 2014

With the amount of vehicle traffic increasing drastically every year, you can’t allow potential customers to drive by without seeing your message. Do they know about your upcoming event, what services you offer or what platform you’re promoting? It’s quite possible that they don’t, but you can change that. Stop losing out on valuable opportunities because of a lack of signage. Cheap plastic signage is now available in a variety of ...

Read More


This is the time of year that hotels around the world are preparing their facilities for the influx of summertime travelers. The hospitality industry is unlike any other, a residential, leisure and business support environment in front of house, combined with a fast-paced, 24-hour service delivery system in back of house. And each area with its own particular needs and challenges. Guests The guests that utilize you establishment are one ...

Read More


Baseball is often cited as the quintessential American pastime, even though it’s widely believed to have been based on a mid-18th century British game. As immigrants began streaming into the United States in the 19th century, they brought the game with them and it eventually evolved into the modern incarnation of baseball. Now widely recognized and spoken of as the national sport of the States, it’s also incredibly popular in Central ...

Read More


Nonprofit Marketing & Signage Support

Posted on May 15, 2014

Imagine, for a moment, that you are running a non-profit organization. You've got good volunteers, an important mission and a great plan for helping your target group or supporting your goal. Now, you just need to let people in your community know that you exist, and how they can help. Wait, signs and brochures cost HOW much? Most non-profits run on pennies left over when a person breaks a dollar, and if they're lucky, a couple of ...

Read More


One of the biggest trends in advertising today is mobility. After all, billboards are stuck in one place, television channels can be changed and the pages of print media can be turned. Mobile Advertising in both digital and traditional forms is becoming critical. If your advertisement doesn’t travel with your potential impressions, how will it hit its mark? So what then is an advertising savvy company to do? If only there was a way to get your ...

Read More


In the signage business, there are just two primary methods of communication. Visuals are the most common primary avenue. They draw attention, convey a message in a hurry, and overcome language barriers. However, there is another element that is often given only cursory consideration and too often used haphazardly as an afterthought. What are we talking about, you might ask? Typography. Typography, a craft that has been practiced since the ...

Read More


The Rap on Vehicle Vinyl Wraps

Posted on April 2, 2014

One of the biggest trends in advertising today is mobility. It makes sense, doesn’t it? After all, billboards are stuck in one place, television channels can be changed and the pages of print media can be turned. If your advertisement doesn't travel with your potential impressions, how will it hit its mark? So what then is an advertising savvy company to do? If only there was a way to get your message to a larger segment of the population…...

Read More


Masters of Disguise: Building Wraps

Posted on March 27, 2014

A building wrap, sometimes referred to as a façade wrap, is an essential element to protecting and beautifying a finished or unfinished structure. Constructing a facility, or simply modifying an existing building, is an expensive and labor intensive project. Due to the expenses and effort that this takes, it is a good idea to protect your investment with a building wrap. A wrap also keeps unsightly construction equipment, dust and the ...

Read More


By coupling social responsibility with green business strategies, it is possible to create a communal sense of goodwill while building sustainable and impressive companies. In an exciting movement that invites society to do even more, socially conscious organizations have stepped up their efforts with increasing effectiveness and productivity. Going green can be just as beneficial for small companies as large corporations. Not only is it good ...

Read More


In our technology-saturated society where every car and smartphone comes equipped with the latest mapping technology, directions can only take you as far as the street address. But what happens when someone arrives at a retail center, professional building, residential community, government facility, or worst of all, an institution like a hospital or school with a massive, daunting campus? People rely on wayfinding and direction signage to ...

Read More


Season of Renewal- Spring Marketing

Posted on March 7, 2014

Nobel Prize-winning English author John Glasworthy wrote in his novel The Forsyte Saga, “It was such a spring day as breathes into a man an ineffable yearning, a painful sweetness, a longing that makes him stand motionless, looking at the leaves or grass, and fling out his arms to embrace he knows not what.” And while spring evokes different feelings in different people, the season is universally seen as a time of transformation, ...

Read More


Plumbers fix pipes. Electricians make the lights work. While the plumber might be able to get the lights on and the electrician could take a shot at making the toilets flush, it could also make for a dark and wet house. Bringing in the right experts to support your business marketing initiatives is just as important to keeping your company’s lights on and facilities operating. In terms of marketing your brand, this can often mean ...

Read More


The Americans with Disabilities Act (ADA) gives civil rights protections to individuals with disabilities that are like those provided to individuals on the basis of race, sex, national origin, and religion.It guarantees equal opportunity for individuals with disabilities in employment, public accommodations, transportation, State and local government services, and telecommunications. The ADA also outlines a comprehensive list of requirements ...

Read More


It takes only a quick glance, less than three seconds, for a person to evaluate something and make a decision. First impressions are impossible to reverse and are often extremely hard to overcome as well. These initial impressions are exceedingly important because they set the stage for the relationship that follows. First impressions are paramount and advertising signs are one of the best ways to introduce yourself to clients and gain their ...

Read More


Is Your Workplace Design Promoting Success?

Posted on February 7, 2014

Knowing the value of making a great first impression, many business owners will expend time and effort to ensure their public spaces contribute to the success of their enterprise. But once you travel beyond the main lobby and public spaces, so many business owners forget the value of creative and stimulating workplace design on their employees and their success. A stimulating workplace design, with graphics & architecture that foster ...

Read More


7 Things You Need to Know About Signs

Posted on January 31, 2014

There's much more to signage than meets the eye. It’s a safe bet that driving to work today you read dozens, maybe hundreds, of signs and it’s also a safe bet that you don’t consciously remember having even seen them, much less reading them. Signs have become such an integral part of daily life that many of us never give them a thought. While we act upon information we receive from signs dozens of times per day, we rarely take the ...

Read More


There comes a time in every designer’s life when the entire world seems to exist in shades of gray and creative inspiration just won’t come to us. It's no different here at Image360. Creative design on demand can be a daunting task; causing you to envy all those in less exciting careers who never need to come up with a creative thought on deadline. But before you succumb to ennui and turn in your mouse consider this: Great ideas most ...

Read More


As organizations continually seek to be more environmentally friendly in their day-to-day work, they’re seeking out materials that are “green” without sacrificing the integrity and durability of their visual communications. With the majority of the improvements within sign manufacturing involving inks and solvents, it’s rare to see changes in substrates or materials. Most have been around for decades.  There’s a new product on ...

Read More


The Hottest Marketing Trends for 2014

Posted on January 10, 2014

The problem with making predictions for the “foreseeable” future is that no one can actually foresee the future. Even Nostradamus went off the rails most of the time! That said it’s still possible to take a look around us and see where things are headed in the year ahead. Looking into our crystal ball, here are several hot trends we see on the rise in 2014: Content is King — Content marketing is moving to the forefront of the way ...

Read More


By Sara Shaeffer, Franchise Marketing Account Manager, N. Glantz & Son The signage market is changing again! From Incandescent Lamps to Neon, to LED, and now to Dynamic Digital Signage; the world of signage continues to change around us. Are you ready to step up and participate in this change and remain relevant in today’s market place? From one digital display to an entire digital signage network, content can easily and instantly be ...

Read More


As the holiday season approaches, businesses everywhere are choosing this year’s round of client holiday gifts. Why send clients a holiday gift? Sending a holiday gift is a great way to make another impression by showing your appreciation for their business. Choosing the right gift means your client will remember you throughout the year. But as customers start receiving gift baskets en masse what can you do to make your gift the star of the ...

Read More


QR codes have been around for several years now and, just like all technology, they have evolved. QR codes can be used in a variety of different ways that can benefit your business. Your QR code can lead a user to your website, social media page or contact information by simply scanning the code. QR codes can even be used to link to special promotions or gather reviews about your business. Get With the Times QR codes have evolved not only in ...

Read More


Printing on fabric is a great way to enhance your graphic displays. But not everyone is aware of the numerous benefits of fabric graphics, so we’ve compiled a list of the Top 10 Things You Probably Didn’t Know About Fabric Graphics. More intense colors and brightness compared to traditional PVC Printing on fabric results in intense colors and brightness for vibrant graphics that stand out in a crowded tradeshow, event or storefront and ...

Read More


Take the right steps in transforming your vehicle to a marketing machine! Mobile advertising is one of the fastest growing and effective forms of visual communications. Vehicle graphics garner an extraordinary amount of attention – the numbers don’t lie. According to the Transportation Advertising Council, vehicle advertising generates between 30,000-70,000 daily vehicular impressions. And in a study by Arbitron, Inc., it is stated that ...

Read More


One outstanding advantage of contemporary imaging technology is that it allows you to “think outside the box” in completely unprecedented ways. There are virtually no limitations when it comes to applying visual communications except your designer’s imagination. A perfect example of this can be found in the humble traffic light signal box found at most urban street intersections. These ubiquitous boxes normally serve a very worthy utilit...

Read More