The 7 Key Elements of Digital Signage
Posted on December 18, 2013
By Sara Shaeffer, Franchise Marketing Account Manager, N. Glantz & Son
The signage market is changing again! From Incandescent Lamps to Neon, to LED, and now to Dynamic Digital Signage; the world of signage continues to change around us. Are you ready to step up and participate in this change and remain relevant in today’s market place?
From one digital display to an entire digital signage network, content can easily and instantly be changed via a single access point. Bright, colorful and dynamic, digital signage can complement traditional signage with eye catching displays that provide compelling and current information. Benefits of Dynamic Digital Signage include:
• Instantly display information that cuts through the media clutter
• Easily schedule and transmit unique content to many displays at once
• Remotely manage, monitor and control each display from a web browser
• Automatically format data to create effective and professional looking signs
• Local, regional or national campaign control for each active module
No matter what size system you envision (single screen to hundreds) or how high the resolution, efficient and effective system design is important and should begin with a careful needs analysis. If the system is not designed properly, it will not reach its full potential, causing increased costs and a disappointed customer.
Several factors to consider when performing a needs analysis on a digital signage project can follow a deceptively simple process. The Digital Signage Foundation has developed and endorses “The 7 Key Elements of Digital Signage”
Understanding what the needs analysis tells us and applying that information to the hardware and software selection is key to eventual success. If done correctly, the end user will realize a true return on objective. And isn’t that Job #1….customer satisfaction?