Fall Tradeshow & Expo Preview
Posted on August 19, 2014
As summer begins to draw to a close, we’re looking forward to a lot of cooler weather favorites. We’re anxiously anticipating the beautiful kaleidoscope of autumn colors and the sounds of family around a Thanksgiving table. We can’t wait to slip into our cable-knit sweaters and sip on a pumpkin-spice latte. But one of the things that we most enjoy about the fall is checking out the variety of tradeshows & expos that cater to our industry. Tradeshow & Expo signage is an ever changing highlight of the latest technologies and fads. With countless opportunities to learn from industry leaders, survey emerging technologies, network with other pros and participate in one of the most exciting businesses around, we’re keeping our finger on the pulse so we can bring you the latest and greatest innovations in the visual communications industry. Here’s what everybody has been talking about:
Hearing the word textile doesn’t usually equate to any excitement for the average Joe. It’s obvious that those in the fashion industry go crazy for cloth and woven fabrics, but so do we. And lucky for us, this is one of the trendiest topics at tradeshows this year. Digitally printing signage on fabrics emerged in the 90s when print providers where looking to provide an alternative to paper and vinyl and to set themselves apart in the competitive market. Nowadays, we can print on just about any textile to create stunning signage. The possibilities are endless. Have you ever thought about printing directly onto furnishings, apparel or specialty fabrics?
How about tents or the sails of a boat? Well, now you can and we’ve got you covered.
If you haven’t had the opportunity to delve into digital yet, now is a great time. This will be a hot topic at all of the expos this year, and we’ll be there to gather all the tips, tricks and trends to help you realize your digital dreams. Digital signage is one of the fastest growing trends in visual communications for many reasons; it’s controlled, targeted and memorable. And if that’s not reason enough, studies have shown that 4 in 5 brands have experienced increases in sales of up to 33 percent when using digital signage. The focus of digital signage lately has been the integration of digital with static signs. This is currently being used extensively at tradeshows to supplement product interactions. If you don’t have a tradeshow of your own coming up, digital signage is also great when integrated into traditional advertising applications at schools, restaurants, retail locations and just about any other industry that you can think of.
It shouldn’t be a surprise to anyone that vehicle wraps are a popular topic at upcoming conventions this season. This is nothing new for the visual communications tradeshow circuit—vehicle wraps have been a popular topic for years—because a vehicle wrap is a smart investment for businesses of any size or specialty. One of the most effective forms of advertising on the market, one wrap can translate to anywhere between 30,000 and 70,000 impressions every day, far outweighing many traditional advertising methods. The best part about wraps is that they can be applied to all kinds of vehicles—cars, busses, motorcycles, boat, planes or even an entire fleet of delivery trucks. Take your brand on the road with a vehicle wrap and make sure that everyone knows who you are.
The experts at Image360 work hard to stay on top of trends and innovations in the visual communications industry, so you don’t have to. If you’ve already gotten started with any of the aforementioned topics, contact us to see what’s new and find out how we can help you update your signage arsenal. If any of this is new to you, even better. Give us a call or stop by and see us to get started. We’ll help you create awe-inspiring, custom signage to help create the impression you desire every time.