Graphics in Motion – Mobile Advertising
Posted on April 29, 2014
One of the biggest trends in advertising today is mobility. After all, billboards are stuck in one place, television channels can be changed and the pages of print media can be turned. Mobile Advertising in both digital and traditional forms is becoming critical. If your advertisement doesn’t travel with your potential impressions, how will it hit its mark? So what then is an advertising savvy company to do? If only there was a way to get your message to a larger segment of the population…
Business owners everywhere are rapidly discovering that vehicle wraps and graphics are the best way to reach their clients quickly, effectively and economically. As far as mobile advertising numbers, according to the Outdoor Advertising Association of America (OAAA), one vehicle wrap can generate 30,000 – 70,000 impressions daily. What? What?! And when you start looking at Cost Per Thousand Impressions (CPM) as compared to other forms of advertising, vehicle vinyl wraps are a no-brainer.
Vehicle graphics are one of the most underutilized mobile advertising channels. Adding a wrap to your vehicle will make you stand out among everyone else on the road. Vehicle graphics will get you noticed, and you have the added benefit of arriving in style. But why stop at your car? Vehicle wraps can be created and applied to entire fleets of delivery vehicles, commuter buses, boats, motorcycles and even airplanes. For those with a sense of flair and panache, there’s nothing better than a vehicle wrap to stand out.
And best of all, vehicle wraps are a striking, customizable, cost-effective solution for a dull ride. Want to turn your car into a camouflaged war machine? Of course we can do that. Do you want to demonstrate your affinity for marine life? We can turn your ride into in underwater wonderland. How about customizing it with your favorite sports team logo and colors. Oh yeah, we definitely have you covered (bad puns included at no extra charge).
If you have a flair for something a bit more extravagant, it may be time to explore the possibilities of mobile LED. Businesses of any size can take advantage of mobile LED displays to ensure that their brand is brighter than ever (see, I told you the bad puns were free). One of the more recent innovations in LED technology are vehicle mounted displays. LED displays can be mounted onto trucks, trailers, bikes and more. The dynamic nature of these signs allows for vibrant graphics and messages, and the added advantage of making your message mobile ensures that your dispatch goes where you do.
One of the pieces that has gained traction recently, especially in larger cities, is what is often referred to as a ‘walking digital billboard’. With one and two-sided models, the billboard is worn like a backpack and advertises a company’s message while the wearer travels through the city on foot. And while this is an interesting concept, the application may not be very useful for folks outside of a large metropolitan area. Not to mention, these displays can be awful cumbersome for the wearer and look rather ridiculous in action.
And since we’re discussing motion, in what could be a game changer for mobile graphic advertising, digitally customizable clothing is on the way. This technology is astronomically expensive at present, but as demand spikes, the cost will go down. The newest crop of digital clothing is not only fully programmable with a smart phone, it is also washable, flexible and soft to the touch.
Whatever you desire, Image360 is your go-to spot for mobile graphic communications. Our experts have the know-how and the technical skills to help you realize even the most ambitious projects. We specialize in vehicle wraps and LED displays, among many other things, and can create products that are truly unique and mind-blowing. Contact your local Image360 design consultant to get started on your next venture because we’ll create the perfect sign, every time.