Masters of Disguise: Building Wraps

Posted on March 27, 2014

A building wrap, sometimes referred to as a façade wrap, is an essential element to protecting and beautifying a finished or unfinished structure. Constructing a facility, or simply modifying an existing building, is an


Artist Quentin Blake designed graphics for building wraps at King’s Cross, UK while construction was underway.

expensive and labor intensive project. Due to the expenses and effort that this takes, it is a good idea to protect your investment with a building wrap. A wrap also keeps unsightly construction equipment, dust and the “inner workings” of your business or office hidden from view – and can even be used as marketing to build intrigue in the days leading up to an unveiling!

If you’ve ever wandered by a construction site and seen a building encased in bright, white plastic sheets, it’s a safe bet that you were looking at building wrap. But a building wrap can be so much more. In addition to the water resistance and energy efficiency that standard façade wraps provide, they are even better for creating striking visuals that will entrance passersby or serving as a concealer during construction efforts.

Below we have listed some great examples of façade wraps in the news. These articles show how a wrap can drastically alter the face of a structure. And better yet, these examples reveal the future of façade wraps, in all their stunning and technical grandeur.

The reflective art of Burj Khalifa:

The beautiful branding of DFS:

The power of LED advertising at SAM:

Building wraps open a world of possibilities for renovating structures, creating temporary screening, turning buildings into marketing assets, producing iconic visual statements and so much more. Regardless of the reason that you choose to utilize a façade wrap at your location, the visual virtuosos at Image360 can help. We can use your original artwork or we can create visuals for you that adhere to your brand identity. We can even produce the building wrap to your exact specifications. We’ll be your guide from conception to execution, and you’ll become the talk of the town.

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