The Rap on Vehicle Vinyl Wraps
Posted on April 2, 2014
One of the biggest trends in advertising today is mobility. It makes sense, doesn’t it? After all, billboards are stuck in one place, television channels can be changed and the pages of print media can be turned. If your advertisement doesn’t travel with your potential impressions, how will it hit its mark? So what then is an advertising savvy company to do? If only there was a way to get your message to a larger segment of the population…
Well, lucky for you, we have your perfect solution!
Vehicle Vinyl Wraps
Business owners everywhere are quickly discovering that vehicle wraps and graphics are the best way to reach their clients quickly, effectively and economically. According to the Outdoor Advertising Association of America (OAAA), one vehicle wrap can generate 30,000 – 70,000 impressions daily. What? What?! And when you start looking at Cost Per Thousand Impressions (CPM) as compared to other forms of advertising, vehicle vinyl wraps are a no-brainer. Here’s what the fine folks at the OAAA have found:
- A 30-second prime-time spot in the top 100 television markets costs $17.78 per CPM.
- A 60-second drive-time ad in the top 100 radio markets costs $8.61 per CPM.
- A one-third b/w page ad in the top 100 newspaper markets costs $22.95 per CPM.
- A four-color one-page ad in 23 top magazine publications costs $9.35 per CPM.
- The average for all forms of billboard ads costs $2.18 per CPM.
- Vehicle wraps cost $.77 per CPM.
Despite all of the obvious advantages, vehicle graphics are one of the most underutilized marketing channels. It only takes a short drive along a congested highway or being gridlocked behind the wheel to notice that all of the cars look the same, day in and day out. Adding a wrap to your vehicle will make you stand out among everyone else on the road. Vehicle graphics will get you noticed, and you have the added benefit of arriving in style.
Best of all, the experts at Image360 can create fully-customizable graphics for your vehicle, complete with your logo, company colors, message and graphics. And since all of our wraps are made of high-quality vinyl, they can be changed or removed with ease and without damage to your vehicle.
Check out our video to see how it works!