Season of Renewal- Spring Marketing
Posted on March 7, 2014
Nobel Prize-winning English author John Glasworthy wrote in his novel The Forsyte Saga, “It was such a spring day as breathes into a man an ineffable yearning, a painful sweetness, a longing that makes him stand
motionless, looking at the leaves or grass, and fling out his arms to embrace he knows not what.” And while spring evokes different feelings in different people, the season is universally seen as a time of transformation, renewal and rejuvenation. As the snow-covered ground begins to thaw, as the flora starts budding, as the fauna awaken and produce their offspring, changes are occurring all around.
With all of the changes in nature, it is also a great time to reexamine your business and plan some spring marketing. While grey skies and frigid temperatures are beginning to recede, clear the fog from your mind and asses your signage needs for the season. It is a perfect time to refresh your brand, and nothing can be of greater relevance than a new spring look.
The beauty in simplicity
One of the emerging trends for the spring of 2014 is a return to simplicity in design. As the static in the outside world continues to increase, designers are looking to get back to basics. As you plan a spring marketing concept, remember that complicated patterns, color combinations and fonts can be disagreeable to the eyes, whereas basic color schemes and simple scripts can make a more significant visual impact. Opting for humbler designs lends an air of sophistication, competency and professionalism to any project.
The look of the future
Another popular spring marketing and signage trend is the continued evolution of technological design aesthetics. Cell phones can now be worn on your wrist. Clothing manufacturers are incorporating digital technology for garments that evolve as they’re worn. In startling, and somewhat frightening advancements, products are becoming increasingly self-aware. Although we hope that your technology doesn’t become self-aware and morph into the Terminator, this is a trend that can easily be appropriated in your organization. Digital signage is a dynamic solution in a constantly evolving landscape. It allows businesses to target an audience with relevant information that is effective, convenient and cost-effective.
The color of spring
Taking cues from fashion runways, automotive manufacturers, artists and various other industries, color forecasters have weighed in with the popular colors for 2014. The colors that are prevalent change with the seasons, but spring design trends focus on the use of pastels and metallic finishes. The popularity of pastels isn’t a surprise. As the weather continues to warm, many designers are choosing these lighter, playful shades because they correspond to a shift in the collective mood. Spring marketing often relate to or wrap around warm, springlike colors that mesh seamlessly with a warmer, happier mood. Metallic finishes are enjoying popularity, in what we can only assume is a response to the continued obsession with all things technological. Experimenting with colors and finishes can lead to surprising results.
If these trends seem rather oppositional to one another, that’s because they are. But that is the beautiful thing about the evolving nature of design movements. Personal preferences will always prevail and what pleases one person will be disliked by someone else. The good news is that it’s simple to refresh your design theme throughout the year. The better news is that the visual communications experts at Image360 are here to assist and can guide you through rejuvenating your signage while maintaining your brand identity.