A Sign of the Political Times – Campaign Signs
Posted on June 23, 2014
With primary elections on the horizon, campaign signs are literally all over the place. One right after another, signs on top of signs, overwhelmingly huge and embarrassingly small, well thought out or poorly executed, these signs have taken over the local landscape. And because they are cheap to produce and simple to erect, they are the go-to promotional choice for the advertising-savvy candidate.
Just because these signs are relatively inexpensive and fairly simple to create doesn’t mean that they should receive any less consideration when being designed, produced and deployed. After all, you want your signage to have the intended effect, right? Follow these tips for dominating the polls and ensuring that second term in office.
Prepare for success
As if running a political campaign was not complicated enough, with the speeches, handshaking and networking, but many politicians also need to consider designing promotional materials and signage to promote their name and agenda. A sign campaign is a major undertaking, so it’s important to ensure that everything is on point. It may help to create an action list before attempting to create your signage. Start by allocating a budget for the signs prior to beginning the design phase. You will also have to outline a plan for installing and removing them when elections have culminated.
Since designing and implementing a political signage strategy can be both time consuming and costly, it is important to keep abreast of laws regarding political signage in your area. We suggest checking on your local sign zoning laws, as signage that isn’t in compliance is usually removed within 24 to 72 hours. It’s also important to check with homeowner’s associations and business groups where you wish to display your message. Some groups even have rules dictating size and color restrictions for signage, so this is an important consideration too.
Design in mind
In the political landscape, every campaign dollar counts. So, it behooves political candidates to make well-informed decisions when devising a campaign signage strategy. Choosing the colors for use on political signage is almost as important as the message itself, so conceive of your color scheme carefully. The shades that represent you can convey subtle, subliminal messages to voters. If you’re unsure about how to proceed in this situation, it may be helpful to contract out the work to a graphic designer, as they are likely well versed in color theory and design.
Material and message
Choosing the right type of signage is almost as important as the message it carries. This becomes much easier when an incumbent is prepared and knows how much of their budget that can be spent on promotional supplies. Begin by conducting some research on this matter. You’ll want to know what sizes of signs and materials will not only get you noticed but will give you the most bang for your buck. Signs should not look cheap, but an overly extravagant one could send the wrong message as well.
Less is more
Everyone has heard the saying that less is more. This is especially true when considering your political signage. First of all, complicated, overly-busy signs will make it difficult for passersby to comprehend your message, especially if they are passing your sign while driving. Make it simple, attractive and easy to understand. This extends to placement of signage. Using fewer signs in highly-travelled areas will be much more effective than putting a ton of signs in areas that see little traffic.