What’s on the Menu? – Restaurant Signs
Posted on July 28, 2014
There are many great mysteries in life. Why was Stonehenge erected? Who was Jack the Ripper? What is our worldly purpose? These questions have been perplexing experts and layman for countless years, but these are
not the most difficult questions to answer. That distinction goes to a question that is likely as old as time itself—what do you want to eat? Owners know, without good Restaurant Signage, their big-money items won’t ever see past the kitchen.
Because the world has become a melting pot of cultures and because modern technology has made most everything available at the touch of a button, there are more choices now than ever before. You can dine on traditional Italian one evening, have Greek cuisine the next and indulge in some Thai fusion the following night. With so many tantalizing offerings competing for customers’ taste buds, how is a restaurant to differentiate themselves from the competition?
Running a restaurant is a tricky business. There is no shortage of competition, innovative ideas or catchy slogans, so business-savvy restaurant owners must set themselves apart. What’s the best way to do this, you ask? On-premise signage, of course!
Benefits of Restaurant Signage
We are used to being inundated with signage no matter where we go. It’s so common, in fact, that its importance is often taken for granted. This is especially true for many business owners. Spending so much of their time at their establishment, going into and out of the business on a daily basis and dealing with all the minutiae of running a company, things like signage tend to fade into the background and take a back seat to more pressing concerns.
However, the importance of signage should not be underestimated. Well-planned and properly-executed signage can have a wealth of benefits for small and large businesses alike.
- Attracts attention
- Brand recognition
- New customer acquisition
- Increased revenue
- Upsurge in impulse purchasing
- Great value
Types of Restaurant Signage
There are many types of signage that a restaurant might want to use in their marketing mix to promote their business. And while some signage use is dictated by local and state
governances, the majority of visuals that a business chooses to employ is up to the owner’s discretion. There are many types of signage that you may wish to utilize in capturing potential customers’ interest and money.
- Interior: The primary concern when designing or choosing interior signs for a restaurant should be aesthetic value and ease of use. Digital menu boards are one of the hottest trends at the moment. They allow you to immediately capture customers’ attention, make it easy to highlight and change different menu items and content can be altered with ease, anywhere, anytime. Wall and floor graphics are another great choice for interior visuals. Large custom graphics that coincide with your design aesthetic or a floor graphic with your restaurant’s logo will be sure to capture diners’ attention the moment they step foot through your doors. There are countless option to beautify and brand your interior.
- Exterior: Like interior signage, exterior signs should be carefully selected for their aesthetic value. Your aim should be to draw customers into your establishment even if they have never previously patronized. This can be accomplished with custom awnings, banners that show some of your offerings in their full-color glory or an LED display that lets passersby know about your specials. You can even kick it up a notch with some stunning window graphics. Don’t forget signage for your parking lot or facility exterior; customers must be able to locate what they need quickly and easily.
With eye-catching store-front signage, promotional banners for events and announcements, graphic design for menu, collateral and flyers or stunning wall coverings to change the mood of the dining room, Image360 is proud to provide the broadest product restaurant signs in the signage and graphics industry.
The signage and graphics experts at Image360 bring a wide range of services to restaurants when catering to their visual communication needs. From developing and promoting a cohesive brand and dining experience across all of your locations to ensuring that your signage is ADA and OSHA compliant, we will satisfy all of your unique signage and graphics needs.